Hello FLiKsters! It's been a while since we've communicated with you, and we know you're anxious for an update. We have a few things to report, and wanted to share them with you.
The FLiK streaming platform is coming along nicely. We're currently in the process of testing file compressions and how it performs during a live streaming simulation with various devices and multiple users.
Not to get too technical, but in order for one asset (film, video, television show) to be loaded into the system, it needs to be encoded and compressed for a variety of playback scenarios. These scenarios include Standard Definition (SD), High Definition (HD), Ultra High Definition (UHD), 4K Ultra High Definition (4K UHD) and High Dynamic Range (HDR).
Each of these streaming scenarios requires a separate compression and playback algorithm. For example, High-dynamic-range video (HDR video) describes video having a dynamic range greater than that of standard-dynamic-range video (SDR video), which uses a conventional gamma curve. SDR video, when using a conventional gamma curve and a bit depth of 8-bits per sample, has a dynamic range of about 6 stops (26=64:1). When the HDR content is displayed on a 2,000 cd/m2 display with a bit depth of 10-bits per sample it has a dynamic range of 200,000:1 or 17.6 stops, a range not offered by the majority of current displays.
Since each asset version requires its own compression, storage, and streaming technical solution, it's imperative that we workout any bugs that might affect playback.
In short, each asset has to be compressed, stored, and streamed a multitude of ways. To date, the compression and storage testing has gone exceedingly well. Streaming playback has also been promising, with only a few minor technical adjustments needed. The process now involves putting the delivery platform through its paces. This involves simulating the compression, storage, and streaming of 50,000 assets being served in real-time to 50,000 simulated users on a multitude of devices such as desktops, mobile phones, tablets, and televisions.
Once these final tests are satisfactorily completed, we feel confident that the platform will be ready to support hundreds of thousands of viewers without display, lag, dropped signal, or buffering issues.
Licensing of high-quality content is our biggest priority. Without a library of content that viewers want to watch, we don't have a viable platform. We continue to negotiate with studios to provide the best content to our viewers, while also delivering a demonstratable return on investment for the company.
Without getting into the licensing specifics in great detail, each studio has a variety of licensable content. Each library contains mixture of films based on genre, time period, and popularity. We are striving to acquire libraries that we feel are most in-tune with our audience, at a reasonable cost. These negotiations are on-going and have our full attention.
Alpha / Beta Testing
Once our basket of licensed content is procured, it will be loaded onto our platform for Alpha and Beta testing. Alpha testing will be conducted by our internal team as well as with individual stakeholders of the licensed content.
After our Alpha testing is complete, we will begin Beta testing with up to 1,000 real-world users. This will allow us to test our system's performance and display results in a real-time in, real-world scenario. We will have a post inviting FLiK fans to join our Beta testing efforts, in the near future.
Turning our attention to other items, we have a few updates for FLiK token holders and fans alike.
We have submitted applications to two additional exchanges, per your requests. Currently, FLiK tokens are available on two exchanges; EtherDelta and CoinExchange. We feel that the addition of two exchanges, will satisfy the requests we have received.
Our co-founder, Ryan, has turned his attention to FLiK on a more permanent basis. As many of our fans know, Ryan is the founder of a few businesses in the film & entertainment vertical. Specifically, he divested himself from his film & television studio, Big Peach Studios, and has removed himself from the day-to-day operations of his video production company, AVA. These actions allow him to dedicate the lion's share of his energies to FLiK without being diluted by outside responsibilities and obligations.
The Mark Cuban Conspiracy
There has been a persistent rumor that Mark Cuban is now a co-owner of FLiK and serves as the company's CEO. We can confirm this is an internet rumor created by an unknown Twitter user with the moniker, cryptocoincat. We're not sure what purpose this rumor serves, but we can categorically deny it. If we had news of that magnitude, we would certainly be willing to share it!
It's been a busy few months, and we're looking forward to delivering our product in the near term. In our last communication, we estimated a deliver of Q1. As of today, we still stand by that. Should that change, we will communicate the news and provide an updated product ETA.
Thank you being a fan. See you at the movies!